The route to innovative products
is charted by Scouts™: intuitive
pathfinders who model solutions
for emerging human needs well before
they are broadly evident.
Travel with us along ScoutPath™ to
breakthrough categories, products,
and technologies ...
Since 1986, Paula Rosch has profiled the characteristics of Scouts ™: intuitive pathfinders who model future behavior, whose solutions to their own emerging needs inspire product innovations that slip readily into evolving consumer behavior.
At the end of the ScoutPath™ lies a compelling vision for breakthrough new categories, products, and technologies. Rooted in insights that come only from Scouts, this vision delivers elegant concepts, products, and services that show decades of success.
We’re all familiar with traditional methods for defining consumer behavior: talk to end-users, observe product usage, and study emerging trends.
ScoutPath™ ventures deeper to understand how human core values drive behaviors. It examines the holistic lives of individuals – not just their lives with products.
ScoutPath™ understands that people
Scouts are new behavior pioneers, intuitively driven to change their lifestyles in ways that reflect core values in a changing world. Scouts ...
Through several decades, Paula has refined the Scout profile, developing a proven tool to successfully identify them within the general population.
ScoutPath™ has evolved to become a relevant, reliable process for translating human behavior into original products that meet human needs.
With ScoutPath™ mapping out new Shifts in human behavior, ConceptPath™ translates them into values-driven human experiences and coaxes out concepts that offer near term solutions and set a stake in the ground for the future. Platforms for prototype and technology direction are also developed.
For years we have successfully translated these Shifts into new categories and products, category redefinition, brand development, and technical innovation.
As part of ConceptPath, The Paula Rosch Group designs customized facilitation techniques to map out the experiences and define the concepts. The richness of the results are enhanced by our broad network of creative resources, whom we enlist for:
Any innovation work is incomplete if the end result is not a collection of tangible, irresistible products that fill the shelf today and the new product pipeline for years to come. With ScoutPath™ and ConceptPath™ creating the route, ProductPath™ invents and designs products, defining technology parameters, building prototypes, and defining positioning.
The Paula Rosch Group not only conceptualizes new products, but can help bring them to life. Paula’s technology background and hands-on prototyping skills have earned her the inventorship on nearly 100 functional patents for products on many store shelves today.
From start-up businesses to new products and categories for global companies, ScoutPath™ has delivered products introduced in the U.S. and throughout the world, meeting client objectives of consumer appeal, scope, sales, and profitability.
Our capabilities include:
Scout™ behaviors are based on human Core Value Clusters
The Paula Rosch Group has developed a diagnostic tool for recruiting Scouts, refined and validated over a generation of work with thousands of Scouts. Scouts are found within the general population, identified through location, demographics, lifestyle, psychographics, and networking... read more.
One night in 1966, I went out for a run. It was the first time in my 14 years that I had deliberately run, and I wasn't sure why I did it. On this night, I felt an inexplicable longing in my body and psyche, a vague dissatisfaction, a pull to the street, so I hunted up my gym shoes and headed outside. I took off in a burst, burning out in just a few minutes.... read more.