What We Do

The Paula Rosch Group partners with clients to deliver breakthrough products with compelling appeal and long-lasting success.

Together, we map a path beyond familiar innovation processes to deliver products that create the trends, pairing rich consumer experiences with strategically sound, elegant marketplace solutions.

  • Unearth insights about the new human behaviors of Scouts™ and form hypotheses that predict Shifts in mainstream consumer behavior

Scout Timeline

  • Determine emerging human needs based on new behaviors, well before they are broadly evident, and translate them into new-to-the-world concepts
  • Partner with clients in concept and product definition, design, and development to deliver products to the marketplace that are proprietary and well ahead of their competition.

A few of our clients:

A few brands we’ve helped deliver:


Paula Rosch is the inventor on nearly 100 U.S. patents.

These patents describe the proprietary function and design of disposable diapers, swim pants, children’s clothing, facial tissue, household cleaning products, personal cleansing and skin care products, among others.

*Patents can be located under Paulette Mary Rosch and Paulette Mary Camper.

Product Awards

HUGGIES® Little Swimmers® disposable swim pants has been the recipient of the following awards:

  • 2004 Good Housekeeping Institute Tenth Anniversary “Good Buy” Award: Top 4 Products of the Decade
  • 2001 IDEA Achievement Award by the Nonwovens Industry
  • 1999 Good Housekeeping Institute “Good Buy” Award
  • 1998 Edison Gold Award, Children’s Product Category for New Product Innovation